Oke Ira, Lagos31 advertising executives near you

To work in advertising, it is recommended to follow a training course in advertising, marketing and communication, or web marketing in a higher education institution. There are several types of studies that can prepare you to work in the field of advertising, including a bachelor's degree, a master's degree, and university degrees in marketing (direct marketing, programmatic marketing, digital marketing, etc.), communication, or advertising. These studies will allow you to acquire the knowledge and skills necessary to work in an advertising agency, such as creativity, market analysis, communication strategy, etc. You can also take specialized courses or workshops in advertising to deepen your knowledge and improve your skills in this field.

The role of an advertising agency is to design and distribute advertising campaigns for businesses and brands programmatically. The goal of these ads is to attract consumers' attention and encourage them to buy the company's products or services. Advertising agencies can use different communication channels to distribute their ads, such as social media, television, radio ads, newspaper ads, internet ads, magazine ads, print ads, etc. They can also offer related services, such as market research, marketing strategy, and ad content creation. Agencies and advertisers must work closely together to understand advertisers' expectations and offer them tailor-made solutions. You will also need to manage your client's advertising budget and ensure that ads are distributed at strategic times to maximize their impact. Finally, you will need to evaluate the results of advertising campaigns to determine their effectiveness and learn from them for future campaigns.

It can be advantageous for a commercial or e-commerce company to enlist the services of an advertising agency for several reasons. Firstly, an advertising agency has a perfect mastery of the concept of advertising and boasts solid expertise and experience in the field of advertising, which enables it to attract advertisers. The account manager can carry out a wide range of special operations such as market research, marketing strategy, advertising space sales and content creation. Furthermore, enlisting the services of an advertising agency allows the company to focus on its core activities, while benefiting from high-quality advertising campaigns. The advertising agency takes care of the management of the advertising campaign, allowing the company to devote itself to other tasks. Finally, enlisting the services of an advertising agency can also allow the company to access advertising media and channels that it could not have used alone. Advertising agencies often have strong relationships with various media outlets and can negotiate preferential rates for the dissemination of their clients' advertisements. In summary, enlisting the services of an advertising agency can be an effective way for a company to boost its visibility, improve its brand image and generate sales through high-quality advertising campaigns.

Any company or organization that wishes to carry out advertising investments to promote its products or services may need an advertising agency. Advertising agencies can work with companies from all sectors, whether they are large multinational corporations, SMEs or non-profit organizations. Companies wishing to launch a new product or service, those seeking to increase their visibility in the market, or those wanting to stand out from their competitors may need the help of an advertising agency (buying advertising space, creating advertising messages, improving press relations, etc.). Advertising agencies can also be useful for companies that struggle to manage their marketing strategy and who wish to benefit from external expertise.

There are several ways to find an advertising agency. You can start by asking for recommendations from your professional network, especially from people who have worked with an advertising agency before. You can also consult online professional directories like Starofservice, which list advertising businesses in your region. You can also conduct an Internet search by typing keywords such as "advertising agency" followed by your city or region on search engines. This will help you find local advertising agencies and check out their websites to learn more about their services and portfolio.

Advertising rates depend on several factors, such as the nature and complexity of the advertising campaign, the media used to broadcast the ads, the duration of the campaign, etc. An advertising agent may charge for their services in different ways, such as a flat fee for the execution of the advertising campaign, an hourly rate for creative work, or a percentage of the advertising budget allocated to the campaign. • On average, the average purchase price observed for advertising spaces ranges from €250 to €30,000 depending on the size of the project. • The cost of a local newspaper 1/8 varies from a few hundred euros to €2000 (excluding taxes). For national media, this amount sometimes needs to be multiplied by 10! • And if you opt for TV advertising (a spot)? Between €200 and €300/day for a cameraman, between €250 and €350/day for a sound engineer, between €220 and €320/day for an editor. • Etc.

There are several criteria to consider when choosing an advertising company. First of all, you should make sure that the advertising agency has solid experience in the field of advertising and that they have worked with similar clients to your business in the past. You can also request that the agency presents their portfolio to see the advertising campaigns they have already carried out and evaluate their creativity and expertise. It is also important to verify that the advertising agency is able to meet your needs and provide you with services tailored to your situation. You can discuss your goals and expectations with the agency to see if they can offer you an appropriate communication strategy. Finally, you should also check that the advertising agency has a good reputation and is recognized for their professionalism and reliability. You can ask for references from the agency or consult reviews and testimonials from their clients to get an idea of their quality of service.

- Can you tell me about your experience in the advertising field? - What types of clients have you worked with before, and in which sectors? - Can you show me some of your accomplishments and give me examples of advertising campaigns that you have led? - What exact services do you offer, and how is your approach different from other advertising agencies? - Can you give me an estimate of the costs for an advertising campaign in my industry? - How do you evaluate the outcome of an advertising campaign, and how do you work to maximize the impact of the ads?