Gidan Ajiya, Abuja (FCT)4 specialists in digital marketing near you

Digital marketing consultants typically come from a business school with a specialization in marketing and communication/web marketing (master's degree level). However, other training programs are also available in major business, marketing, and communication schools if you have already completed a web marketing or marketing training program. This position is suitable for recent graduates who already have experience in digital marketing (apprenticeships, internships, etc.).

Those pursuing a career as a digital marketing consultant primarily intervene to accompany companies in their digital transformation and web projects. After conducting market research, they can carry out specific operations and actions according to the needs: social media animation, data analysis, traffic management, etc. They can also conduct internal studies, competitive audits, strategic analysis to formulate recommendations tailored to the company's objectives. As a digital marketing consultant, they also serve as an advisor. They will therefore have to write strategic recommendations based on the analysis they have previously conducted. Depending on the situation they have assessed, they will have to develop a strategy specific to digital issues: deployment of social networks, editorial animation, definition of keywords (for example, using Google Adwords) to rank on search engines, natural referencing (SEO), paid referencing (SEA), inbound marketing, data extraction to capitalize on acquisition operations, advertising budgeting, etc.

Indeed, a digital consultant works with you to determine the best digital strategy to enhance your brand image and website visibility, improve your customer relations, and achieve your goals while respecting your constraints and vision. This ensures that your online presence is both significant and qualitative. Furthermore, with their expertise in monitoring tools and web tools such as Google Analytics and Facebook ads, they can collect data and analyze the results of your actions to evaluate the effectiveness of your marketing strategies. Thus, the parameters are continually optimized to maximize the chances of achieving the goal, improving user experience, and your digital presence. Another good reason to hire a digital marketing specialist? They bring an external perspective and a different vision of the event! A proposal force, they can help highlight some factors that may be hindering or slowing down your company's digital performance, without you realizing their importance. Finally, a web marketer can help you drive your digital projects and move them forward more quickly with an effective and targeted marketing strategy. They will guide your communication and digitalization process in a structured and planned manner, respecting certain key steps.

The services offered by digital marketing agencies are sometimes so diverse that it can be difficult for businesses to know when to hire the services of a digital marketing consultant. When and for what project should you use a digital agency? • To create or improve your company's website • To manage your company's digital communication • To improve the return on investment and profitability of your company

You can search for digital marketing companies on the internet using Google and online directories like Starofservice. The agency's website is an important factor as it serves as a showcase, highlighting their expertise and strengths. On the website, you will also find key skills that will help you determine whether this digital strategy consulting firm can offer what you are looking for. Recommendations from colleagues and partners are another option for finding a suitable digital communication agency. Some web marketing agencies publish case studies with testimonials and interviews with clients on their websites. This clarifies the trust factors that should be considered when making the final selection.

The average cost for a digital expert ranges from 350 to 975€. Some strategies can be implemented quickly and can produce results for your business almost immediately. Specifically, there are several rates for marketing consultants, with hourly rates based on the experience and level of expertise of the professional. - Very few consultants charge by the hour. Their assignments last at least half a day or even a full day. - A junior consultant can cost around 400€, while a senior consultant can charge 1,000€/day or more. - For long-term cooperation, a fixed remuneration can be considered.

Firstly, in order to choose a good digital marketing consultant, there must be requirements! Just like if you were hiring someone for a full-time position, take the time to review their records and pay attention to details. To not waste too much time, start with a pre-selection screening and eliminate records that are not serious. You can then use the following selection criteria: 1- Clarify your needs and expectations 2- Check the expertise in digital marketing of the specialized digital marketing agency and the consultant themselves 3- Rely on recommendations 4- Check the quality of the relationship 5- Ensure good integrity from the consultant 6- Price is also a determining factor, compare several quotes.

Can you describe your agency's work ethics? What is your professional experience in the field of digital consulting? How do you measure success? What metrics will you monitor? Who will we work with regularly? How often will we meet with your team? What can we expect from these meetings? What services do you offer? Do you have experience in managing paid social campaigns? How many clients do you currently work with? What is included in our agreement/contract each month? When can we expect to see SEO results? What digital strategies will you adopt to improve our conversion rate and customer retention? Do you offer promotional offers? What are the next steps? What is your rate?